Posts Tagged ‘Websites’
While searching in the internet for any particular topic, what people generally do is use a specific keyword and uses it on any search engine like Google or Yahoo! for the results. Then the search engines display list of website consisting of information related to that particular keyword. Among the displayed results, people generally visit the websites displayed on the first page of the search engines. The later ranked websites are neglected most of the time. Due to this, most website owners aim to attain a high position in the pages of the search engines. The high ranked websites get the maximum volume of website traffic, whereas the later ranked ones to get any and their business do not succeed. Proper marketing of the websites is the best way to succeed in any sort of online business. The website owners must use the proper Search Engine Marketing tools for the promotion of the websites in the cyber world.
As we have seen in the normal businesses, marketing is a very important part to reach the common people. The online businesses are no exception; each and every online business needs to adopt suitable marketing strategy to reach the target customers. If the common people do not get to know about the business, then they cannot get into any sort of deal with that company. The best way of a website’s marketing is Search Engine Optimization; if optimized perfectly, the websites can flourish to a large extent. Search Engine Optimization consists of two main steps, the on-site optimization and the off-site optimization. The steps of off-site optimization can be performed using certain search engine tools. But, the on-site optimization cannot be done using any Search Engine Optimization tool. To perform this process, the website owners must hire a programmer. The on-site optimization consists of several tasks performed on the pages of the website, so, it cannot be done easily without the help of an expert programmer. The SEM tools can be used by any common person; they consist of techniques like article submission, blogging, forum posting etc. These steps draw huge volume of website traffic from all over the world.
Search Engine Optimization is often considered as the backbone of the online businesses; without help of proper SEO, it is impossible for any website to succeed in the tough competition of the internet world. If you have published a website in the internet with an aim of starting an online business, then you must get your website properly optimized. If you cannot afford hiring a Search Engine Optimization company, you should use the Search Engine Marketing tools for the off-site optimization and if possible hire a programmer online for the on-page optimization. Both of these optimization processes are important for the promotion of any website all over the world and any sort of negligence can cause devastating effects to the online business. Website owners, who have ignored the Search Engine Optimization services, have failed in promoting their website worldwide and their sites have ceased to exist after a period.
If you already have one website, it is possible that you have been considering that your business or interests would benefit from having more than one. If you are a newcomer to this interesting aspect of the Internet, you will be probably confused not only by the quite technical terminology used but also by the many different possibilities, opinions and offers that you can find online. In this article, we will see how easy instead is to setup and manage more than one website, either for business purposes, such reselling, or for personal interest.
Getting domain names is relatively straightforward, just pick the domain registrar you want to buy from and purchase the names you prefer. Of course like with every other investment in life, one must be careful to deal with serious businesses. Prices may vary a little, but on average a.com domain name will cost you around /year. Often registrars try to differentiate themselves offering a number of additional services, such as hosting, special offers, support forums and so on. They may also offer special deals, like buy a.com and get a.info free, or free ID Protection (your details will not show up on WhoIs). What you want to especially verify is that the chosen registrar is reputable, has been in business long enough, and from a technical standpoint, make sure they offer an easy to understand control panel (to manage your domains). GoDaddy for example (the largest accredited registrar in the world), allows you to open a free account, so you can see yourself how easy (or not) is for you to navigate through their pages.
Most registrars also offer hosting, but one thing that I want to make clear, is that you do not need to host your websites with the same provider from which you bought the domains. You can buy your domains from GoDaddy (to make an example), and host with someone else. It doesn’t really matter and it won’t cost you more to do so. If this is the case, you will be managing all your domains with your hosting company, and renew and pay the domain names with the registrar. This is done once a year (or two etc.) and takes only a few minutes (or they can even be set to be renewed automatically). Keeping things separate has the benefit that you can shop around for the best deals both for registering and hosting.
If getting a domain name is quite straightforward, not so for the hosting. At this point, in fact, you must figure out what are you getting multiple domain names for. This is because basically, you can have either a shared or a so called reseller hosting account. They are quite similar and for this reason many hosts offer both. Despite the difference in the name though, make no mistake, in both cases you share your resources amongst your websites. The main difference is that with a reseller account you can re-sell hosting, so this solution is good if you want to start this as a business (which can be quite profitable, but of course it is a very competitive niche since it is so easy and inexpensive to get started). From a technical point of view, in a shared account, all your websites will be accessed through a single ftp access, and managed from a single control panel. This is obviously not good if you want to resell hosting to different individuals, but also if you like to keep things separate, or if you plan to sell one or more of your hosted websites in the future. In this case choose a reseller account. All your websites will still share the same IP, the same resources (disk space, bandwidth etc.), but they will each have separate ftp accesses, and each of them will have an unique control panel (usually a CPanel. I assume throughout the article that we are discussing UNIX hosting). The reseller account (the domain that you will be using to open your reseller account) will also have, besides a CPanel, its own control panel (WHM, Web Host Manager), from which you can configure and control all your domains resources, permissions and so on.
Let’s make an example also from a financial point of view. A popular hosting company, HostGator, offers shared hosting starting at .95/month for unlimited domains, and also reseller hosting, still for unlimited domains, three times dearer, at .95/month. To make things more confusing, the shared hosting package promises unlimited disk space and unlimited bandwidth, while with the more expensive reseller hosting both disk space and bandwidth are clearly limited. One may think that it would be better to purchase the shared hosting, when in fact, for the reasons mentioned above, for many it may not. For one, promising “unlimited” space and speed, like many hosts do, does not make much sense, because, of course, they are both limited (an hard is an hard disk, can’t be “unlimited”!). But since they know and hope that by yourself you will never be able to be using much capacity, “overselling” disk space and bandwidth has become quite common. The lower price for the shared hosting is probably because it is much easier for them to set-up and maintain a shared account vs a reseller’s. Then again other hosts offer reseller hosting cheaper than shared hosting, so just look around. In any case, unless you are going to use multiple domains for strictly personal use – like having more than one blog etc. – going with the reseller account would be more convenient, but not just from a financial point of view. For example with a reseller hosting you also have the opportunity to purchase several important add-ons that can make a difference in the long term. You can add shared or dedicated IP addresses, SSL certificates, and other options. But above all, the convenience of having everything separate and under control with a single WHM panel can’t be underestimated. As said, if you plan to resell hosting this is the only solution, and the beauty of this is also that you will be able to provide your own unique nameservers (not so with a shared account), so in the eyes of the clients you will look like you are the actual host (meaning, to keep the HostGator example, that if you get a reseller account from them, and use your own nameservers, your own customers will never see the word HostGator anywhere, not even at WhoIs. Of course when you resell hosting you will be the one in charge of support towards your own customers).
So how do you proceed to start your very own multi-domains or web hosting company? First thing you want to do is pick a reputable registrar, create an account and purchase a domain that will be your hosting domain, for example let’s call it myhost dot com. Next, purchase a reseller hosting account from an also reputable host, usually you will be charged monthly for this. You will have to indicate your hosting domain, as per example, myhost dot com. After the usual create account, choose username, password etc. and of course payment, you will receive an email with your details. Generally these will confirm and include the type of plan you purchased, the domain name, login details, your panels (i.e. myhost dot com/whm and myhost dot com/cpanel) and IP address (for 1-2 days you will be using http “IP address” in numeral form rather than http myhost dot com, i.e. until the propagation is completed — see below). You will also be given ftp details, and you own mail servers, usually in the form mail.myhost.com. The last important thing will be your own nameservers, which generally are in the form of dns1.myhost.com and dns2.myhost.com. You must register these nameservers at your domain registrar before they will function. These nameservers will be used for all domains hosted in your reseller account. So go back to the registrar and log into your administration panel where you will be able to set the nameservers for myhost dot com. As said these brand new nameservers need to propagate so it may take a couple of days for everything to work properly. Of course, do not forget that for every domain under your hosting (including the hosting domain myhost dot com), you need to set up an account in your WHM. To do so simply login into your WHM with the username and password provided. You will probably get an “Untrusted Certificate” warning, which for the first time you login is normal, just click continue. Once in the WHM you will see Create Account on the left. But before that, you may want to create a few nice “hosting packages”. These are used to define and limit usage for each domain that will be hosted under your hosting service. To create packages just click Add a Package and create a few, such as for example Personal, Business and so on, with different quotas (there should be some pre-made anyway). These packages should reflect the subscription levels that you might be selling as a host. After that click Create Account and pick one of the packages. So to recap: buy a domain, set your own nameservers (at the registrar), create an account for the domain (at your hosting site/whm). Done. You will be using the WHM (from myhost dot com only) to create and manage accounts, and each domain’s CPanel for basically maintenance and (important) details. To do so, type myhost dot com/cpanel and navigate through the many options. First thing you may want to create one or more email addresses, but you can also setup forwarders, make backups, create SQL databases (for WordPress etc.), check statistics, usage, manage files, Cron jobs and much more. CPanels usually come with Fantastico that will allow you to easily install a multitude of scripts, like blogs, content management systems etc.
Having multiple websites does not need to cause headaches. Make sure to have your mind clear on what you want first, and find reputable hosts and registrars. Keep things nice and slowly at first, and tidy, for example with a folder on your computer for each of your domains, where you can save details, backups, your notes, hosting renewal dates and so on. With a reseller account you also have the exciting opportunity to get a first step in the hosting business, or web design, or provider of turnkeys websites, with a very low initial investment. There are not many opportunities on the market to achieve something like this these days.
How does Google rank your webpages and websites?
According to Google, there are 200 factors that Google uses to rank your webpages against the competitors. Most of other search engines like Bing and Yahoo Search also have these common factors. You cannot assume your website to rank on the first page of search results if it is new, doesn’t have good fresh content, does not follow SEO guidelines and incorporates Black Hat SEO techniques.
Let’s see some of the top ranking factors according to my research and data collected from the internet. Note: I am not explicitly mentioning Social Networking Factors since it is a very interesting factor and deserves for a separate article which I will be writing soon.
For more Viral Marketing Tricks and Free Consultation for Optimising your website so that we can rank it higher in Google Search, please come to our Free SEO site regularly http://www.howgoogleranks.com
1. Age of Domain: If your domain is newly registered and is just a few weeks or even months old, then be patience. Patience is the key. You have a long road ahead of you. A domain is like a property, the older it gets, the more value. The age of your website helps build trust. If your website has been online for several years, chances are you have an established business, you have a very good network and a constant flow of visitors.
2. Domain Hosting: Where is your site hosted? Find out through your hosting company what continent or country your site is hosted in. This can often times play a large role in search rankings. Always use a reputable hosting company. If your company is US based then use a hosting company in the United States. Also, I always recommend a dedicated IP when you can. There are virtual dedicated and cloud hosting solutions that are more affordable. Never use the cheapest hosting. The reality is, if you cannot afford hosting you should re-consider the business…I know this is harsh but very true.
3. Your Neighbors: If you have a virtual server, which sites like Godaddy usually are have been known to house hundreds of websites on one server. Make sure that your neighbors on your server are not classified as spam.
4. URL Structure: Make sure your URL structures are very clean. There should not be any random strings of characters at the end of your URL’s. This is part of the onsite search engine optimization process as well.
5. Content: Content is very important. To start make sure you have text on all your important pages, then make sure it is good text consisting of your targeted keywords spread throughout naturally. Simply put, ALWAYS write your content for humans, your website visitors first and NEVER write content for the solo purpose to achieve Google search engine rankings. Chances are the content will not be user focused or provide value to your visitors.
6. Internal Link Structure: Make sure your inner pages are linked correctly. Visitors should have easy made pathways connecting to your other pages from every page of your website. Make sure the code of your website is verified and keep flash and JavaScript to a minimum, if you can. Essentially make sure the site is clean, easy to use and interlinked to help the user experience.
7. Trust: Do you at least have a mailing address listed on your website? You should if you don’t. Google likes to see trust factors on websites so anything you can add that could help build trust for your audience will benefit your rankings. I always recommend having a phone number on each page of your website. Make it easy for people to do business with you, it all starts with establishing trust and that starts with contact information on your website.
8. Keywords: Make sure your website is optimized using your keywords. This means any alt tags for images, meta page information and existing content at the very least of things. Remember to naturally optimize your website based on the content of each page of your website.
9. Bounce Rate: Although bounce rate might not seem important if Google sees that nobody hangs out on your website for more than a few seconds before they leave this could be a ranking problem over time. Make changes to get visitors engaged with your website. Simple things, like video, newsletter sign up, call to actions, etc will help improve your bounce rate over time. Make sure you have proper tracking on your website, such as Google analytics.
10. Outbound links: Make sure the websites that you link to are 100% relevant to your business and industry. If you sell animals toys but you are linking to a site that sells shoes that is not very relevant and over time could really impact your rankings. Bottom line is if it makes sense to link to another site, then do so, but remember you could be sending your visitors away from your site.
11. Inbound Links: I know this was a list of my top 10, but I felt I had to mention inbound links. The key here (speaking as a white hat SEO person), don’t buy or exchange links. Market and promote your business online to build visitors to your website over time. If you do, then the relevant links will follow! **Note: As the Google (and yes there are 2 other major search engines!) algorithm changes there are always new ranking factors that come into play, such as the page load time and many others. I am sure when I re-do this list a year from now, there may be another one or two additional factors. As I told you earlier, Google looks into 200 factors when assigning a rank number to your website. Stay tuned to HowGoogleRanks.com, read all the articles and tips. It is also very important to use the tips and optimizations in a good manner without breaking any rules of the big Gaint search engines. Make Google happy and Google will keep you happy.
Stay tuned to http://www.howgoogleranks.com for new SEO tips and articles to improve your Google rank.
Any thoughts or comments would be highly appreciated. Thanks!
Professional e-commerce website owners and professionals can create a good impact on the minds of website visitors and online customers by using dedicated server hosting rather than shared server host plans. Dedicated server host plans are now cheap as never they had been before. So website owners are advised to use multiple featured dedicated web hosting options to get full dedicated customer care and technical support for their websites. Dedicated server hosting can provide vitality and active operational capacity to a website thus contributing to its popularity among internet users plus business websites can get more growth on internet as a dedicated host server is fast, more secure and provides complete ownership to the user. By availing dedicated host server plan one can install as well as update any web application software on a website and thus invite more internet traffic to it. Now dedicated host servers are available on basic website hosting plans for as much as US per month and advanced dedicated hosting plans offer servers for as much as US per month. These rates may appear cheap to some persons others may find it costly due to their own reasons however these plans provide many additional amenities to their customers like unlimited SQL databases, unlimited disc space and bandwidth, multiple POP3 email accounts, multiple and free domain names for online business purpose.
Merits of dedicated server web hosting:
Dedicated server hosting may appear to be more in operating cost when compared to shared server website hosting so many web hosting customers choose the latter for saving money and don’t mind to run their commercial and personal web portals on public shared servers. But finally it is managed dedicated host server that provides real support and permanent stability to a website on the internet. Dedicated website host servers can provide 100 % reliability to users by avoiding adverse factors seen in shared server web host plans like overloading of servers, bad web language scripts, incorrect HTML codes etc. Shared hosting server has one big demerit that is many web application softwares of multiple website users are installed on a single shared server that adversely affects the operating speed of websites as well as uptime quality. Where as a dedicated hosting server has a major merit, it offers complete space and ownership to a single website user to install all web application softwares so that it may run with a good speed and provide visitors real experience of surfing its each and every webpage.
We offer most inexpensive cheap yet multiple featured plans and offers for dedicated server hosting to all those personal and e-commerce website owners as well as customers who wish to run their websites in a more stable and secured online environment. Our dedicated managed server hosting plans work on windows as well as linux operated personal as well as e-commerce websites. High quality, reduced operating cost and 24/7 hours customer care support are our hall marks. For more assistance to avail dedicated server hosting packages visit us at http://www.ewebhostguide.com . Do contact us at feedback@ewebhostguide.com . We are available to assist you on phone at 703-468-4634