Posts Tagged ‘Basics’
With hundreds of hosting services ready to meet the needs of webmasters, choosing one can be a daunting task. There are many things to consider when choosing a hosting service for your website. Determining your specific needs based on the type of website you are planning is the first and most important step.
Considering the amount of time and effort that goes into a website and its importance to you or perhaps even your business, you will want to find a hosting service that has an excellent reputation and offers little down-time. Today, even highly reputable hosts will have “budget offerings” that can provide stable hosting at reasonable rates. Though many people make the decision based solely on price, the best deal isn’t always the cheapest.
We all know you shouldn’t judge a book by its cover, but when it comes to choosing a service company, online or off, presentation says a lot. A web hosting provider with a poorly written website or an unattractive presentation doesn’t give much of a sense of reliability or professionalism. Support and overall services will potentially be less than desirable. In this scenario, it doesn’t matter how cheap the hosting plan is.
There are many things to consider when choosing a hosting service for your website. Determining your specific needs based on the type of website you are planning is the first and most important step. If you haven’t actually created your website pages, consider making a site map or an outline of what you propose to get a clearer picture on the number of pages and bandwidth you may need.
• Space: The amount of space your website will require is often related to the type of site. A personal website will need a smaller amount of space, perhaps as little as 20 megs of space, than a merchant or store-front site with a lot of media or download files that require a great deal of space.
• Bandwidth – Traffic – Transfer: This is the amount of information that is transmitted to the individuals who view your site, typically calculated over a month’s period. Your transfer rate is the total size of your site files in kilobytes or megabytes and multiplied by the number of visitors expected to visit your site. This calculation is not very accurate and usually higher than your traffic will actually be; but overestimating will leave room to grow your website within the hosting plan you have chosen.
Hosting Service Features
Most start-up websites begin small with the hope of growing to become a major player on the web. Beginning small makes sense in that you can always upgrade as you get a better idea of how things works and how well your site is being received. So be sure that the hosting service offers a variety of increasingly larger plans to handle growth.
The complexity of the features offered will depend, once again, on page content. If you plan to publish static pages with content that will be updated personally, limited features will be less daunting and easier to manage. Also, if you are using simple HTML pages, a trimmed-down hosting service may be best.
Sites that require a database or active scripting need a host server that understands and supports the language. Common alternatives are PHP, ASP.net, and ColdFusion. Some of the options will vary depending on the type of server your host uses, most commonly Linux or Windows.
Other features that may be important to your website include mailing lists, merchant account support, forum software, etc. Sites that will offer a shopping cart need a host that will support the feature. Statistic packages like Urchin may be useful to merchant sites to learn more about and track visitors to their site.
Customer Support Services
A quality hosting company will offer top-rate support at all levels of their services. Poor support may mean that your site is off-line more than it is on. Ideally, they will offer direct phone support to speak with a technician 7 days a week. During off hours, the minimum amount of support offered should include a ‘help desk’ to email your questions or concerns, with a respond expected within 48 hours and a system that tracks your support history and is always available. Another option offered by some top-notch services is ‘live chat.’ A service offering all three contact options shows that they’ve invested some time and energy into customer support.
Points to Consider When Choosing a Hosting Provider:
1. Is the provider financially sound or profitable?
2. Do they deliver the up-time you need?
3. Are there guarantees to your business?
4. Do they offer a range of hosting services?
5. Do they provide unlimited support 24/7 or offer fee-based support?
6. Do they support the critical compliance standards you need?
Compare numerous web hosting providers and domain name services. Read articles and reviews to help you choose the right host company for your web site needs. You will find information on dedicated servers, shared hosting, budget, e-commerce and other web publishing services.
I am writing this white paper for those people who do not have any idea about search engine optimization (SEO). Special the business community of Pakistan who do not have information on SEO and its importance in today’s world. Search Engine Optimization is the only technique to increase your business revenue form internet and global world. Making a website is not enough in this era of technology; million of website are building and uploading daily on the global internet world. Main objective to write this paper is to promote search engine optimization in Pakistan. According to an internet report over 85% of internet users, use search engines to find related websites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition? Search Engine Optimization is the solution.
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SEO technical definition
SEO is short of Search Engine Optimization. The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.
Why SEO is important today
Today, internet marketing turning point on how popular your site is. Optimizing your site for Search Engine Marketing can result in a large hit rate to your site. This happens only if your site is to show whenever somebody searches for the keywords of your site. If your site is in the top of Search Engine Rankings, you need to take recourse only to search engine promotion. This is the only way you can possibly reach all those people who are really searching for your service or product. Internet Marketing today is dependent only on search engine optimization. It matters little that your website has the most beautiful graphics or the most attractive words.
Internet marketing is now gradually increasing in Pakistan, as we are very late in this field so Pakistani websites are behind in many keywords and in generic keywords. It doesn’t means that we can not reach SEO on generic keywords but it takes a lot of continuous effort to compete the generic keywords. Most important thing in SEO is that how often a website is updated and how much popular website is.
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The only way to measure the success of a Natural Search Engine Optimization Campaign is to know where you rank on the Internet’s most important search engines for the keyphrases/ keywords which are relevant to your company, business.
Out of million’s of website on a single keyword (example: trading) only 10 websites comes on the first page of search engine result. 20 percent peoples open second page of the search engine result and 5 percent of the peoples go to the 3rd page, it means that only those websites/pages which are in top 30 results of the search engine will derive traffic to their websites from internet.
Do you want to change the look of your WordPress site or maybe to put something like a banner or adsense code on your blog? In order to do this you need to know about three important things: template files, functions and CSS.
- Template Files
These files are stored in a directory (wp-content/themes/template-name/). So if you are using “default theme”, you need to access the files that are stored in “wp-content/themes/default/” directory.
There are several common WordPress template files you should know:
1.header.php
This file is responsible for the appearance of the top section of your blog. If you want to change the header image, you have to access this file. Not only that, this file is also the place to add Meta Tags.
2.footer.php
Similar to the header.php, this file is loaded everytime any page or post of your blog is accessed. It is used to store the HTML tags and the code for the bottom section of your blog.
3.sidebar.php
A sidebar is a section which is usually used to display site navigation. Depending on the theme you are using, a sidebar usually provides links to archives, pages and latest posts.
4.index.php
In fact this file is the main template file. When someone visits the homepage of your blog site, this file will be loaded. Then he/she will see the contents (not the source code) of this file. If you want to make the appearance of your blog become similar to a common website, where there is a static description on the homepage, you may try to put the static content in this file.
Besides those files, a theme usually has some other template files with different purposes. For example, the archives.php is a file used to display posts you made in the past. Then the search.php is used to generate search results.
- Functions
A function is a blog of code to accomplish a specific task. In order to modify template files, you don’t need to master any programming language. Although having a little knowledge in PHP, you can work faster. In WordPress, the name of a function is usually related to its purpose. For instance, “the_title()” is a function to display the title of a post and “the_content()” is used to display its content. Another example is “blog_info()” which is responsible for displaying the name or description of your blog, depending on the given argument (additional data).
- CSS
Style Sheet is a facility to manage the format and layout of a website efficiently. Without using it, changing small things such as the font type or the background color of all of your webpages is a daunting task where you have to do it page by page. But with the existence of style sheet, one change you make can affect the whole site. You should know that in WordPress a different theme may have a different css file. You also need to know that some styles may be defined in the header.php file. If you are using the “default theme”, you have to access the header.php file in order to change the background color or the header image of your blog, not the css file.
Finally, before you customize the templates, it is highly recommended to backup any files you intend to change. If something doesn’t work properly, you can always go back to the original settings.